The amount that Americans will bet on Super Bowl LX on February 8th, according to the American Gaming Association's (AGA) yearly projection, is enormous.
According to AGA, Americans will lawfully wager a record $1.76 billion on Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium in Santa Clara, California. The game starts at 6:30 p.m. EST. The AGA projected $1.39 billion for Super Bowl LIX last year.
NFL Betting: Year’s Biggest Betting Event
“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports bettingas part of the experience,” said Bill Miller, AGA President and CEO. “By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”
Additionally, the AGA took advantage of the Super Bowl to publish a paper highlighting what it claims are hazards associated with sports event contracts offered in prediction markets such as Polymarket and Kalshi. 503 active sports event contract bettors and 523 sportsbook bettors participated in an online survey from December 16–31.
According to the AGA, research indicates that when sports betting is promoted as an investment, customers begin to misinterpret the nature of the activity and the resources available to them for responsible gaming.
AGA Brings Prediction Markets to Light
The survey found that 78% of sports event contract bettors think state authorities are there to assist them in resolving disputes on the platform. However, as prediction markets function outside of sports betting legal frameworks, this is untrue. Additionally, the likelihood of sports event bettors framing their wagers as an investment is three times higher than that of sportsbook bettors (28% versus 9%).
Additionally, compared to 58% of bettors on licensed sportsbooks, 28% of sports event contract gamblers claimed that responsible gambling features were simple to locate on their platform.
In order to assist licensed, regulated sportsbook operators prosper in a robust, reliable market, AGA promotes fair policies.
Lines of Betting
According to Adrian Horton, Senior Director, North American Sports Trading, theScore Bet, there has been a lot of betting on the Seahawks thus far for the big game next weekend in almost every market.
"Not just spread and moneyline, but at the top of all our TD scorer and player prop markets too,” he said. “Coming off of the conference championships, bettors are clearly backing Seattle to have a big day.”
Currently, 69% of bets, or 74.7% of handle, are on the Seahawks (-4.5, opened -3.5), 58.3% of bets, or 64.1% of handle, are on the Seahawks ML (-225), and 63.8% of bets, or 40.1% of handle, are on the Under (45.5, opened 46.5).
At BetMGM, where the ML is currently Seahawks -235 and Patriots +195, the situation is essentially the same. Seahawks -4.5, Pats +4.5 is the current spread.
“In the biggest event of the year, bettors are pulling for the Seahawks while the book hopes for a low scoring affair with minimal touchdowns,” said Christian Cipollini, Trading Manager. “Jaxon Smith-Njigba and Seattle’s Defense/Special Teams finding paydirt have become bad results for the book right now. While there’s still some time before the game, it looks like the game and futures market will be rewarding to bettors if the Seahawks cover the game and win outright.”
