July was the third consecutive month that Atlantic City's in-person gross gaming revenue (GGR) increased year over year. It coincides with difficulties in other significant markets, such as Las Vegas.
The New Jersey Division of Gaming Enforcement reported on Friday that, in comparison to July 2024, brick-and-mortar casino winnings at the nine Atlantic City casinos increased by 4.3% last month. Table gaming revenue increased by 10% to $71.3 million, while slot machine revenue increased by about 3% to $212.8 million.
The nine physical gaming floors' aggregate GGR of $284.1 million was an improvement of $11.8 million over July 2024.
"Atlantic City’s solid summer season continued in July,” James Plousis, chair of the New Jersey Casino Control Commission, told Casino.org. “Over the past four years, Atlantic City’s casino hotels have invested more than $1.1 billion in improving their properties to provide a world-class experience for visitors. Those investments have helped Atlantic City reinvent itself as a destination, with a robust diversity of gaming, leisure, dining, and entertainment options that cater to every taste.”
Retail casino winnings have increased by 2.2% over the past seven months. The nine casinos have made over $1.66 billion in revenue, which they value more than wins from online slots and table games since in-person customers spend money on entertainment, lodging, and food and drink. Additionally, third-party internet operators are not given access to in-person play.
AC's Return
In-person casino revenue surpassed iGaming in July, which also marked the third consecutive month of retail GGR increases. This was true even though iGaming's monthly revenue hit a record high of $247.3 million, a 27% increase over the previous year.
The total revenue from gaming, including the $74.7 million sports betting win, was $606.2 million. The statewide GGR figure for July was 11% greater than it was a year earlier, and it is the second time in New Jersey history that the monthly GGR has surpassed $600 million.
“Atlantic City’s year-to-date casino win strengthened, marking the highest result at this point of the year since 2013. New Jersey’s year-to-date total gaming revenue approached $4 billion in July, an impressive figure achieved faster compared to every other year,” Plousis explained.
The nine Atlantic City casinos, iGaming platforms, and retail and mobile sportsbooks brought in $3,923,859,532 in gaming revenue through July. That is an increase of $317.3 million, or 8.8%, from 2024.
GGR Improvements in the City
The fact that the in-person improvements were widespread and not only for the market leaders, Borgata, Hard Rock, and Ocean, is a significant feature of the July GGR report.
In-person casino winnings at long-struggling Bally's recorded an uncommon gain of 6% to $14.1 million. Harrah's profit increased by a comparable $20.4 million. Resorts' GGR increased by 8.5% to $16.8 million from the previous year.
With a 5% increase in brick-and-mortar casino revenue of $79.9 million, Borgata retained its leading position. Hard Rock, up less than 1%, came in second with $55.1 million. At $43.1 million, Ocean ranked third, an 18% increase driven by impressive house table game showings.
In-person GGR decreased at just two casinos in Atlantic City. Tropicana's victory dropped 1% to $22.9 million, while Caesars reported a 6% drop to $18.8 million.
