Pinnacle Ontario and EveryMatrix are collaborating to provide Ontario gamblers with a new gaming platform, named CasinoEngine. 

According to EveryMatrix CEO Stian Enger, this marks the inaugural launch of this specific platform solution in North America.

"This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time,” he said.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

More than 31,500 Games 

The two firms have collaborated previously. In October of last year, it was revealed that Pinnacle’s casino brand beyond Ontario was powered by CasinoEngine, broadening Pinnacle’s content selection and allowing access to a collection of over 31,500 games. 

Pinnacle, a grey market operator that transitioned to the regulated sector following license acquisition, has been active in the Ontario market since September 2022. 

CasinoEngine is a comprehensive online casino software solution that connects with external platforms and wallets, broadening game selections, offering modular and expandable API architecture, alongside dedicated account management and round-the-clock gaming assistance. 

Casino Controls Market 

BonusEngine, the bonusing solution from EveryMatrix, will be incorporated into Pinnacle’s services during the second stage of the rollout. This will provide the operator with various bonus types along with an AI-driven solution for bonus abuse, called Bonus Guardian. 

Pinnacle will be incorporating additional engagement tools from EveryMatrix’s EngageSuite in the future. 

In Ontario, the emphasis is placed on online gambling instead of on poker and sports betting. 

Audiences Tailored to Specific Targets 

The most recent iGaming Ontario market report for June indicates that online casinos currently possess an 88% market share. Ontario is a region that had CA$7.26 billion in total cash bets that month. The casino brought in $243 million in revenue during June. 

Pinnacle can customize campaigns, aim at particular audiences, and provide player rewards more effectively. 

EveryMatrix possesses licenses in North America for Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.